career summary
Self-motivated, creative, design professional with extensive experience in art direction, graphic design, web design, branding, and social media.
professional experience
BIBB ENGINEERS, ARCHITECTS, CONSTRUCTORS - Marketing Manager JAN. 2016 - to Present
Designed and implemented website, e-newsletter, presentations, proposals, marketing materials. Headed Kansas City business development.
• Designed and tracked e-newsletter using Mail Chimp to over 5,400 name mailing list
• Redesigned and condensed company capabilities book from over 95 pages to 12 succinct pages.
• Redesigned company website
• Headed local Kansas City business development, reintroducing Bibb to local companies in the metro area.
CURRY REAL ESTATE SERVICES - Assistant to the Manager 2014 - 2016
Responsible for marketing materials, website updates, social media, staging homes and office management
• Maintained website and social media sites
• Designed and created monthly newsletter
• Designed creative for events posters, flyers and community signage
• Updated and maintained office record and tenant files
COMMUNITY BLOOD CENTER - In-House Graphic Designer/Marketing Manager Asst. 2006-2014
Designed creative for blood drives, in-center events, social media campaigns and technical brochures and presentations. Created intranet site, monthly internal and external newsletters, annual reports and departmental signage.
• Implemented branding standards throughout company, blood drives and events.
• Orchestrated donor reward program, creative and branding.
• Raised blood drive attendance with donor-oriented creative for print, direct mail and social media.
• Awarded ADRP (Association of Donor Recruitment Professionals) Tools of The Trade Award for brochure design.
This position ended as the company was sold and the Marketing Department was dissolved for economic reasons.
KANSAS CITY BLUES SOCIETY - Designer/Editor of Blues News (Volunteer Position) 2008-2011
Designed 24 page magazine with a distribution of 17,000. Edited and obtained information for all articles, ads, and extensive monthly calendar.
• Increased ad revenue with expanded calendar, in-depth articles and incentive pages while cutting printing costs.
• Enhanced overall look with fresh graphics, professional artist photos and gloss print.
• Penned new tag line for 30 year old Blues Society. “Keeping on with the Grand Tradition ... Kansas City Blues”
BENCHMARK FURNITURE - Art Director 1994-2006
Designed and implemented creative for weekly print ads, monthly inserts, POS, TV and web campaigns. Created intranet sales site and company site. Maintained retail website.
• Managed eight-person team of designers, photographers and sign-maker.
• Managed eight-person team of designers, photographers and sign-maker.
• Oversaw and staged product photo shoots.
• Expanded Benchmark’s reach with 350-mile radius campaign, including print buys, creative and regional web traffic.
• Helped launch Benchmark as one of the first brick and motor furniture stores online.
• Created successful liquidation campaign as the owners retired and sold the company.
skills summary
• Problem solver • Brainstorming • Attention to detail • Passionate about social media as a promotional asset
• Proficient in Adobe Suite including InDesign, Photoshop, Illustrator, Acrobat and Dreamweaver and more; Microsoft Word, Excel and PowerPoint.